The importance of digital marketing during COVID-19
Marketing has always been about connecting with your customers. COVID-19 has flipped traditional marketing on its head, meaning that businesses need to find new ways to connect with their audience. Here at Freeme-up.com, we want to help small businesses navigate their way through marketing during the Coronavirus pandemic. Starting with digital marketing and why, now more than ever, it is important for the longevity of businesses.
Digital marketing is a broad term that refers to marketing activity such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and so much more. It encompasses all marketing activity that uses a mobile device or the internet, but did you know that it is cheaper than traditional forms of marketing?
Sometimes small businesses hold the belief that they do not have the time or money to be competitive online. The truth is that you do not need a big budget to take your business online. According to the Direct Marketing Association (DMA), for every $1 your spend on email marketing, you can expect an average return of $42. That is an extraordinarily strong return on investment.
Now that you know what digital marketing is and how cost-effective it can be for your business lets dive into this 5 reasons why it is so important for small businesses to invest in digital marketing during COVID-19.
1. Online shopping is booming right now.
As more cities go into lockdown, nonessential businesses are being ordered to close, and consumers are generally avoiding public places. People who may have never purchased items online are now completing all their shopping online. This means that there are more opportunities than ever to get in front of your audience.
2. Your audience is online, and you should be too.
Digital marketing allows you to target your audience and engage with your prospects. Platforms such as Facebook Ads will enable you to target specific interests and demographics, which means your budget is going towards people who are likely to engage with your brand.
Use social media to start conversations or run a survey so you can understand your audience better. By doing this, you will find out what their problems and pain points are, and more importantly, you will be able to offer them a solution.
3. Your competitors are already there.
If the recent e-commerce boom has not convinced you, and you can't be persuaded by the opportunity to engage directly with your customers, then this needs to be your reason to go online: your competitors are already there.
Your competitors are already taking advantage of digital marketing. Their social media is active, their website has been adapted for SEO, and they're running paid ads. By neglecting digital marketing, you risk falling behind. There is no need to worry, however. We're here to help you get started.
4. Advanced Analytics
Arguably, the most significant benefit of digital marketing is that you can easily see what is and isn't working. Tracking campaigns is significantly easier than traditional forms of marketing and adapting to what your audience is responding to is relatively easy.
Traditional methods require your customers to tell you how they heard about your business or why they decided to purchase. With digital techniques, you never have to bother your audience because the data is readily available.
You'll be able to optimize your campaigns like never before. Platforms such as Google Ads or Facebook Ads tell you what your audience is responding too. This enables you to run as many tests as you like because if something isn't working Google or Facebook will identify this and reallocate your budget to campaigns that are working.
5. Impressive return on investment
We mentioned it above, but it's worth mentioning again, digital marketing is cost-effective. You don't need a huge budget if you focus on strategies that incorporate search engine optimization (SEO), social media, and content marketing. This is important because cutting costs during the pandemic will be vital to the long-term success of your business.
Your focus should be on creating high quality, valuable content for your audience. According to Hubspot's State of Marketing Report, businesses who use blogs as a form of content marketing are 13x more likely to get a positive ROI. The more valuable content you release, the more likely that potential customers will find you.
As mentioned above, email marketing has one of the highest ROIs, sitting at approximately $42 return for every $1 spent. To compare, SEO's average ROI is $22, and mobile marketing sits at around $10 for every $1 spent.
So Why is Digital Marketing so Important?
Digital marketing is crucial to the success of businesses during the COVID-19 pandemic because your customers are online searching for your products or services. The internet has allowed businesses to engage directly with their target audience in real-time, and customers have grown accustomed to interacting with brands.
Regular digital marketing activity on digital platforms, such as social networks, increases brand awareness. Having a high level of brand recall, complimented with ads on different digital media, puts you at the front of a consumer's mind when they are in the consideration phase of the customer journey. This is vital right now because online shopping is booming. There has never in the history of online marketing been a better time to take your business online.
Want to learn more?
If you're ready to move your business online, or if you're curious to find out how a digital marketing plan can benefit your business, now is the time to reach out. The team at Freeme-up.com will guide you through email marketing, content marketing, Google Ads and digital ads, SEO, website design, and so much more.