Brand Storytelling & Why it is Important to Engage your Clients

It is the age of competition. The market is more crowded now and is rushed with both sellers and buyers. It is challenging to capture people's attention towards your brand until you have a better story than your competitors and better products and services. So, below are some points explaining why storytelling by the brands is necessary. 

People take more interest in something if they touch them emotionally. Psychology says that storytelling is the best way to capture people's attention, deliver your message, and develop your emotional bond with them. The Best stories have the power to grab people's attention and inspire them to take action. They create an imaginative world in the client's mind, and he gets more engaged and attracted to your brand. Once you get to touch people emotionally, you have got more clients and an audience. According to onespot:

There are thousands of marketing content being created every day. Every brand is making much effort and spending a lot of money to capture the audience's attention just for a few seconds. But most of the brands get failed to do so because the internet is rushed with the same types of advertisements explaining some facts and services, and that's it. If you want your brand to stand out in this pool of ads, you have to bring something better and creative. That's where the storytelling comes in and has become so crucial in today's world. 

Great Stories are more appealing to people. They appeal to people to take an interest in your brands. Once People listen or view your brand story and if it's okay, they wish to know more about your brand, products, and services. Once they get to know about your products and services and find them good, they will definitely buy. They will also act as a passive mean of marketing for your brand. They will talk about your incredible story, products, and services to their friends and colleagues. The chain continues and boosts your sale. According to Psychology, 95% of people make purchases based on emotions rather than logic. This means, once you have touched your audience emotionally, your chances of making them your customer will increase to 95%. People remember those things 22 times more, which are told in the form of a story.

Great stories make customers loyal to your brand. Once your audience gets to know your story, they will trust you and more likely buy from you. Ultimately you have created a relationship with your client, and at the time, he will become your advocate and ambassador. You can take an example from Apple – the famous Tech Company everyone knows. Their storytelling campaigns like Think Different and Share Your Gifts are so strong and appealing that you are automatically forced to buy their products, and once you make purchases from them, you can't even think of going to anyone else.

People take an interest in stories when you discuss them in your stories, talk about their problems, and present a solution. Keep your stories customers oriented. Please talk about the issues they are facing, how you have a solution for their problem, and how you are unique from your competitors. When you design a story in this sequence, your story stands out from others and captures many viewers' interest. Just see the Dove Campaigns that how they create customers oriented stories and ads.

Peoples are emotionally driven. They develop a bond with the brands that touch them emotionally. Try to add some emotional touch to your story.  Add characters, humor, joy, pain, and some personalities in your stories to make them stand out and touch your viewers emotionally.

Don't worry,freeme-up.com has a team of highly professional writers having years of experience in their hands. So, what are you waiting for now? Contact us and get your brand story to make a difference.